News

Conferences

Guest lecturer at HEC Master, Paris

Feb 2024

European Pricing Platform annual conference, Brussels

Nov 2023

Professional Pricing Conference, Atlanta

Oct 2023

Guest speaker at Capital Croissance annual CEO conference of portfolio companies, Paris

July 2023

Panel Conference with pricing directors of Eaton, Mars Wrigley, Spandex and Alk at European Pricing Platform, Brussels

June 2021

Guest speaker at HEC Finance Executive Education, Paris

June 2021

Panel Conference with Pricing Directors of Philips, Pernod-Ricard, Schneider Electric and PPG at Club du Pricing Francais, Paris

June 2019

Podcasts

Episode 1: Understanding inflation. Inaugural HEC podcast

Nov 2022

Listen

Episode 2: Beating inflation. Inaugural HEC podcast

Nov 2022

Listen

Webinars

Scenario Planning: the proven technique to face turbulent times, BPI France Universite.

April 2022

Needs prior signup with BPI France: Signup – Account (bpifrance.fr)

watch

Pricing strategy for crisis: 3 errors to avoid and 5 keys to success, BPI France Universite.

July 2020

Needs prior signup with BPI France: Signup – Account (bpifrance.fr)

watch

Publications

Is there a pilot in the plane? Augustin Manchon interview of the CEO of the leading pricing software vendor Pricefx, HEC Stories Magazine.

March 2021

READ page 103

How pricing can help finance the sustainability investments, HEC Stories.

Dec 2020

READ

Winning pricing strategies to beat inflation , HEC Stories Magazine #6.

Summer 2020

READ

Adapt your pricing to get through the crisis, HEC Stories Magazine #6.

Summer 2020

READ

Transform your pricing to get through the crisis, HEC Stories Magazine #4.

Winter 2019

READ

Books

“Pricing–The New CEO Imperative: A Book from the Pricing Profession to the C-Suite” (First pricing book ever written for CEOs): co-written with Stephan Liozu.

published June 10, 2021

ORDER BOOK

Opinion posts

What all industries can learn from the “Anything As A Service” revolution

2023

READ

How the pricing software industry is transforming

2020

READ

Pricing and cognitive biases

2020

READ